Job Description
-Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
-Planning and execution of all communications and media actions on all channels, including online and social media
-Assisting with product development, pricing and new product launches as well as developing new business opportunities
-Creating and managing promotional collateral to establish and maintain product branding
-Strong follow up on promotion analysis (Before & After) to improve and manage the allocated budget
-Close collaboration with Sales and Merchandising team to monitor In/Out store execution and improve all needed items
-Managing the budget for advertising and promotional items
-Plan and manage POSM across the country for all channels
-Competitor and customer insights analysis
-Analysis of sales forecasts and relevant financials and reporting on product sales