Job Description
• Research and analysis of local and global market trends
• Brand attributes improvement strategies
• Research and analyze U&A in order to conduct a comprehensive consumer segmentation database
• Co-design yearly communication plan, basic plan, moving plans (monthly) and action plans.
• Coordinate our comprehensive advertising agencies pool Improve and updated brand book
• Assist on forecast and plan for promotional and campaign POSM.
• Main PIC of digital marketing activities in terms of execution and agency counterpart
• Benchmark products vs. competition for each category.