Job Description
Be responsible for developing and execution of Branding plans (short & long term). Ensure optimized business results through effective and efficient management of Branding functions.
Ensure full alignment of all business decisions and activities in the field of Marketing/ Production/Sales with company strategies, procedures and processes.
Key Accountabilities:
- Market research
- Preparing related documents related to each phase of the research as: questionnaire, Discussion guide, mood board, etc.
- Analyze / report research
- Preparing analytical reports by addressing main trends and recommending relevant solutions referring to each trend.
- Campaign execution
- Generate creative materials and templates.
- Work closely with several advertising agencies to manage brand marketing campaigns.
- Ability to monitor/ report effectiveness and results of each.
- Ability to run digital executions and monitor relevant KPIs in this area
- Referring to benchmark sources as competitors and global brands.
- Preparing relevant briefs and ability to brief agencies.
- Internal and external following up process related to each marking programme/ campaign.
- Delivering monitoring report related to each phase of the programme/ campaign.
- launch products
- Preparing practical launch plans align with allocated marketing budget
- Following up current product quality issues
- Cross functional activities and results
- Cross functional activities and results
- Launch plans and reports/ meeting the launch calendar
- Quality progress reports
