Brand Executive

Brand Executive

Job Description

Brand Executive is responsible to maximize brand potential through developing and recommending brand strategies and carrying out delegated activities required to achieve these strategies covering the development of packaging, product and communications materials and monitoring their implementation in accordance to the budget and time frame, in line with the overall company objectives. Roles and Responsibilities: • Recommend brand attributes to be reinforced based on brand’s role in portfolio • Support definition of high-level brand programs • Support development of brand message • Develop and execute brand events • Monitor implementation and results of operational brand plan • Analyze market research data in order to understand brand issues and market opportunities • Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan and ensure budget is fully utilized • Effective follow up with agencies to ensure on time and in full delivery of all cycle material and all the key projects. • Successfully liaise with key cross functional departments and external stakeholders to ensure timely delivery on the key projects • Develop ideas for better implementation of Brand launches in the market • Support Trade team for Brand Share improvement through Trade activity proposals


• University degree in Marketing or equivalent knowledge • Minimum 2-3 years of experience in the field of Brand Marketing is desired • Understanding the market and having field job and also Trade Marketing experience • Ability to identify gaps vs. benchmarks • Ability to establish and maintain good relationships with external suppliers • Negotiation and influencing skill • Presentation skills • Drive for results • English Fluency • Military Service: Completed or Exempted.

About Company

500 employees or more

British American Tobacco is a leading tobacco company founded in 1902. We are the world’s largest quoted tobacco group by global market share, with over 200 brands sold in over 200 markets. BAT has more than 50,000 employees worldwide with factories in 41 countries. The quality of our people has always played a major role in our success, making us successful worldwide and leader in more than 55 markets. BAT Pars was founded in Iran in 2003 and has since expanded its market presence by 4 drive brands which are: Dunhill, Kent, Pall Mall and Montana. In 2016 we established our independent factory in Iran. We can proudly announce that in 2018 we have earned the Top Employer seal of recognition in five regions – Latin America, Europe, Asia Pacific, Africa and the Middle East including Iran. Certification is awarded by the Top Employers Institute, which recognizes leading employers around t...

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