تحلیلگر برند

Job Description

We are looking for a Brand Analyst specialist to join our branding team. Brand Analyst is responsible for crafting reports and rendering insights which are strategic in nature. The brand analyst provides insights through proper analysis and investigation prior to the stage of the development of brand strategy and campaigns. He is also considered to be the first-hand contact for the analytics and market research team. His analytical expertise in understanding key patterns and trends, combined with his love of solving complex problems, will help him recommend brand protection strategies that maintain brand equity, uncover brand competitive advantages and best ways in which brand can deliver values. Responsibilities: ● Developing Data storytelling of syndicated and custom brand research. ● Maintaining a research database of key data points, facts, and insights for development of brand strategy. ● Helping other marketing team members with providing brand related data and insights. ● Developing a deep understanding of specific client issues. ● Designing and crafting Brand Research briefs. ● Managing custom research efforts, from analysis plans and development of reports or key findings summaries. ● Using data to understand target audiences, measure the results, and inform future campaigns. ● Designing and Conducting research in order to represent the different user types (User Personas) that might use our services and product in a similar way. ● Conducting regular secondary research’s and monitoring related syndicated. research’s to extracting insights for helping and influencing brand strategies ● Assisting in the development and execution of survey questionnaires. ● Running internal brand surveys. ● Creating insightful presentations with compelling stories and graphics that help communicate insights to internal and external stakeholders. ● Measuring Brand Metrics. ● Managing field quotas and cleaning data sets if needed. ● Building final brand reports and presentations.