کارشناس فعال سازی برند

Job Description

POSITION SNAPSHOT Location: Tehran Company: Nestlé Division: Business Development - Coffee Full-time Reports to: Category Development Manager-Coffee POSITION SUMMARY Delight target consumers and create engaging brand experiences when activating Nestle brands on ground (out-of-store), to support building strong brands and generate brand building results. A DAY IN THE LIFE … - Understand target consumers of each brand deeply, and where they are located in the consumer engagement funnel - Engage with consumers with the relevant concept when and where consumers are receptive and activate brand big ideas by creating attractive and rewarding brand experience. While ensuring all brand communication are in line with company trusted image as leader in NHW - Contribute to develop and execute flawlessly strong activation plan aligned with brands business objectives. - Ensure NHW communication strategy is embedded in brand activation - Contribute to bringing Nestle brand big idea to life in the mind of our consumers through on-ground activation, delight with products experience and ensure engagement concepts are in line with Nestle brand engagement strategy - Develop locally relevant tactical activation plan in line with regional strategic activation & brand engagement strategy and ensure continues update of country event calendar. - Delight consumers with service experience, by supporting Nestle complaint handling SOP - Understand business impact of PFME and investment of brand to leverage on resources maximize ROI