مدیر بازاریابی سازمانی

Job Description

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product marketing evangelist and will play an integral role in organizing product launches. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and empowers our sales channels to be successful. You will manage and collaborate with marketing communication team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. Key Responsibilities • First of all, a team leader. • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop marketing plan for the products, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan. • Act as the primary thought leader for the products, including speaking engagements and written works.