Job Description

Be responsible for developing and execution of Branding plans (short & long term). Ensure optimized business results through effective and efficient management of Branding functions. Ensure full alignment of all business decisions and activities in the field of Marketing/ Production/Sales with company strategies, procedures and processes. Key Accountabilities: Market research: - Preparing related documents related to each phase of the research as: questionnaire, Discussion guide, mood board, etc. Analyze / report research: - Preparing analytical reports by addressing main trends and recommending relevant solutions referring to each trend. Campaign execution: - Generate creative materials and templates, - Work closely with several advertising agencies to manage brand marketing campaigns, - Ability to monitor/ report effectiveness and results of each, - Ability to run digital executions and monitor relevant KPIs in this area, - Referring to benchmark sources as competitors and global brands, - Preparing relevant briefs and ability to brief agencies, - Internal and external following up process related to each marking programme/ campaign, - Delivering monitoring report related to each phase of the programme/ campaign. Launch products: - Preparing practical launch plans align with allocated marketing budget, - Following up current product quality issues, - Cross functional activities and results, - Cross functional activities and results, - Launch plans and reports/ meeting the launch calendar, - Quality progress reports.