Job Description

This role includes the following tasks and purposes: - Develop and execute an Area Trade Marketing and Distribution plan which meets brand, volume and profit objectives for each trade channel through the most effective and efficient utilization of budgets and manpower in order to achieve the delegated objectives. - Manage the distribution of company brands within the area through retailers and wholesalers in order to ensure that availability is maximized in line with brand strategies and the needs of the market by trade channel and outlet type. - Implement promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the area by gaining the active support of the trade.