Job Description
• Active monitoring and sharing of industry news, online marketing trends, industry tools and keyword search
• Performing regular keyword research in-line with business objectives and seasonality to identify new areas for growth
• Regularly monitor SEO aspects of the site and suggest changes accordingly
• Think beyond tactical SEO execution to deliver high-level strategic recommendations for business
• Performing SEO analysis on website
• Working with development team to insure sites are optimized
• Performing ongoing keyword discovery, expansion and optimization
• Developing and implement link building strategies
• Using Google Analytics, Search Console and other available tools to evaluate search campaigns and overall site SEO, providing regular reporting, analysis and recommendations. Adequate familiarity with design software (especially Photoshop). Proficiency with Google Analytics and web analysis tools