Job Description
• Inform public about a company's goods and services.
• Set budgeting goals.
• Develop advertising campaigns, including web banner, environmental banner, and other Internet ads.
• Measure ad effectiveness and results of advertising campaigns to determine their effectiveness and cost-benefit ratio
• Oversee media buying.
• Select agencies to collaborate with.
• Work with sales staff to generate ideas for the campaign.
• Oversee creative staff.
• Prepare cost estimates for campaigns.
• Cast actors for voiceovers and commercials.
• Preside over TV, radio, and film shoots.
• Review and approve all advertising media for print or web.