Job Description

•Main Objective: Advertising manager is responsible for advertising efforts (ATL, BTL, and TTL) through multiple media, including television, outdoor, newspapers, email, social media, SMS, and Internet publications. We’re looking for a professional who has experience with digital advertising and SEO but still feels comfortable with other advertising outlets. The successful candidate will be responsible for directing all aspects of our advertising needs for our brand and services, including creative direction and administrative tasks. •Main Responsibilities: - Planning and running digital marketing campaigns -Website Optimization in Search Engines -Manage click through and Google AdWords campaigns -Evaluate and Improve the Website Conversion Rate (CR) -Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media -Plan advertising and promotional campaigns -Plan advertising, including which media to advertise in, such as billboard, television, print, online media, and billboards -Negotiate advertising contracts -Administrating SEO, Social Media channels, Content, email marketing, banner adds -Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement -Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses -Develop pricing strategies for products or services marketed to the target customers of a firm -Meet with clients to provide marketing or technical advice -Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities -Reporting to: Director of Sales and Marketing

Requirements

-Bachelor’s Degree in Management, MBA, Advertising, Marketing or related field required -Over 2 years’ experience in managerial role required -Over 5 years’ experience in service industry advertising preferred -Excellent communication skills -In-depth understanding of advertising artwork and copywriting -Ability to manage multiple teams and professionals efficiently

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