Requirements
• Maintains direct, day-to-day, senior level client contact.
• Directs the activities of account executives and account coordinators to ensure proper agency service to clients.
• Works in a proactive manner to provide client marketing plans with the greatest amount of added value through communications.
• Receives client briefings.
• Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full communications plans.
• In the absence of creative and media personnel, presents and effectively sells communications plans, concepts, media and interactive marketing plans to clients; where creative and media personnel are present, supports them in selling concepts and plans.
• Provides clients with budget updates.
• Keeps apprised of all relevant client, industry and market developments.
• Fosters development and gainful employment of junior account service staff where appropriate.
• Coordinates project timing and budgets with all relevant agency personnel.