کارشناس ارتباط با مشتری

مات

منتشر شده 3 سال پیش

Job Description

THE ACCOUNT MANAGER is responsible for the relationship between the agency and clients. The account manager will generally look after client needs through direct contact, liaison, and the marshalling of agency resources. The account manager will be the key, day-to-day agency representative to the client and will maintain a highly responsive service orientation in all transactions. They must be knowledgeable in both the client’s business and the agency business. They assign account executives their accounts. The account manager supervises account executive performance with accounts, and reviews all strategic and media decisions formulated by the various operating departments before they are delivered to the client. The account manager reviews all creative concepts to confirm whether they meet strategic goals before delivery to the client for approval. The account manager keeps regular contact with all agency accounts at a level, hopefully, higher than that at which the account executive works. This person should hold a business or marketing degree, together with successful advertising agency experience in more junior, supervised account group capacities. The account manager needs strong verbal and written communications skills; a capability for analytical thinking; a sense of entrepreneurship; dynamic presentation skills; personal organization; and interpersonal skills.

Requirements

• Maintains direct, day-to-day, senior level client contact. • Directs the activities of account executives and account coordinators to ensure proper agency service to clients. • Works in a proactive manner to provide client marketing plans with the greatest amount of added value through communications. • Receives client briefings. • Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full communications plans. • In the absence of creative and media personnel, presents and effectively sells communications plans, concepts, media and interactive marketing plans to clients; where creative and media personnel are present, supports them in selling concepts and plans. • Provides clients with budget updates. • Keeps apprised of all relevant client, industry and market developments. • Fosters development and gainful employment of junior account service staff where appropriate. • Coordinates project timing and budgets with all relevant agency personnel.

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