Trade Marketing Specialist

Job Description

● Implementation of marketing plans to increase lead generation, brand awareness and thought leadership, using a multi-channel approach. ● Work with the Marketing Manager and key stakeholders on implementing the defined marketing plans, constantly identifying new opportunities to support the business growth objectives and help support the Marketing Manager to develop marketing campaigns from briefing through to delivery, ensuring all campaigns are delivered on time. ● Deliver marketing activities within budget, utilizing best practice/techniques to improve efficiency and effectiveness. ● Ownership to create and implement a new dashboard across B2B which will support all areas of business. ● Review effectiveness of prospect campaigns, build KPIs to ensure prospect conversion rates are increased over time, track conversions rates, revenue, weekly, monthly, overall campaign review. ● Identify and attract potential customers and create customer attraction channels. ● Provide advertising purity solutions with organizations and other advertising mechanisms based on customer categories.