Job Description
● Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification.
● Plan, create, publish and share new content (including original text, images, video on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
● Develop content strategy aligned with short-term and long-term marketing targets.
● Collaborate with sales and marketing teams to develop social media campaigns.
● Stay up to date with the latest social media best practices and technologies.
● Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
● Monitor SEO and customer engagement and suggest content optimization.
● Moderate user-generated content in line with the moderation policy.
● Collaborate with sales, web design, web development, digital marketing, customer relations, and product development teams.
● Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
