● Carry out search engine optimization, including designing SEO campaigns, building external links, designing site structure and content navigation, and building internal links.
● Conduct analysis to evaluate the performance of search engine optimization strategies.
● Work towards organic search optimization and ROI maximization and optimizing CTR.
● Establish relationships with other websites to expand link connections and create partnerships.
● Stay up to date with the latest SEO, Google algorithm, and digital marketing trends and best practices.
● Analyze competitor’s SEO results to determine optimization opportunities for the website.
● Plan and execute on-page and off-page strategies for our website and blog.
● Keyword research and finding the best keywords to optimize.
● Manage the blogs.
● Monitor keyword ranks and trends.
● Identify the technical issues of the website and fix them with the tech and product team.
● Report on the ongoing processes and the organic traffic.
Requirements
● Prior experience in SEO and Web Analytics (At least 3 years).
● Experience in search engine marketing and competitive analysis or competitive research.
● Working knowledge of Google Analytics, Google Search Console, and other industrial tools.
● Prior experience with on-page, off-page optimization, and technical SEO.
● Familiarity with content marketing and social media marketing skills.
● Web analytic skills.
● In-depth know-how on the on-page and off-page optimization strategies.
● Able to analyze the current trends and improvements.
● Familiarity with HTML/CSS and JS.
● Critical thinker and problem-solving skills.
● Highly disciplined, great communicator, high sense of ownership, and a fast learner.