Alibaba is hiring an SEO Specialist to be responsible for planning, executing on-page/off-page SEO, and analyzing the SEO results to increase traffics and positions based on every product's needs.
Responsibilities:
● Carry out search engine optimization, including designing SEO campaigns, conducting keyword research, building external links, designing site structure and content navigation, and Building Internal Link.
● Conduct analysis to evaluate the performance of search engine optimization strategies.
● Work towards organic search optimization and ROI maximization and optimizing CTR.
● Establish relationships with other websites to expand link connections and create partnerships.
● Stay up to date with the latest SEO, Google algorithm, and digital marketing trends and best practices.
● Analyze competitor’s SEO results to determine optimization opportunities for the website.
Requirements
● Prior experience in SEO and Web Analytics (At least 3 years).
● Experience in search engine marketing and competitive analysis or competitive research.
● Familiarity with HTML, CSS, JavaScript.
● Working knowledge of Google Analytics, Google Search Console, and other industry tools.
● Prior experience with on-page, off-page optimization, and technical SEO.
● Familiarity with content marketing and social media marketing skills.
● Web analytic skills.
● Critical thinker and problem-solving skills.
● Team player.
● Interpersonal and communication skills.
● Master's degree in Communications, Marketing, IT, MBA, or relevant fields.