Job Description
Working alongside PR Manager to deliver PR strategies for the company. To assist in planning PR activities including outlining media opportunities, writing and distributing press materials to ensure the best possible online and offline press coverage for the company, based on the set objectives. To know Alibaba’s culture and visions and liaise with PR Manager to prepare strategies, generate Crisis Comms Report, create PR Calendar and develop communications guidelines and procedures. In addition, to ensure all the potential weak signals are well predicted and tackled.
Job description:
● Understanding the company needs and providing the best solutions.
● Reading all the available documents Including visions, cultures, marketing plans, and ongoing projects to increase awareness about the company and its culture.
● Participating in briefing sessions in order to generate required reports and to liaise with the PR team to find the best strategies.
● Liaising in building Integrated communications strategies for the company, both internal and external.
● Generating content.
● Being capable to manage all the spontaneous requests/ad-hoc.
● Preparing presentations, occasional reports, proposal generation, etc.
● Managing monitoring report.
● Helping PR Manager in generating editorial calendar and positions and reactionary statements.
● Event management skills including press conferences, tours, and press interviews.
