Senior Product Development Specialist

Job Description

● Participate and execute the relevant marketing strategy for Solico group including: monitor, analyze, and evaluate market trends, consumer or customer behavior, and competitor activity to identify new opportunities for the brands. ● Monitor, analyze, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer or consumer needs. ● Corporate with other areas of the organization ( manufacturing) to implement these changes. ● Understand market research needs for the brands and execute a market research roadmap. ● Ensure market research is utilized meaningfully to achieve business objectives. ● Assist develop and leading the execution of the brand plans (including communication development) to deliver the business objectives (namely sales, market share, profitability, and brand health) of the relevant group of brands. ● Cooperate with the sales team to initiate, plan and oversee the implementation of local initiatives to drive volume growth. ● Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required. ● Effectively manage external interfaces (advertising agencies, media agencies, PR agencies, and market research agencies), internal interfaces (R and D, manufacturing, SCM, market research, sales), and cross-functional teams to deliver on brand objectives ● Monitor and recommend action for brand profitability. ● Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands. ● Perform active interaction with the art department to create artwork related to the product's packaging or advertising plans.