● Plan scope of acquisition and retention via different channels.
● Execute digital marketing campaigns via different digital channels.
● Plan and run experiments (A/B tests, survey, data analysis) to optimize user funnel conversion rate in different channels.
● Data-driven approach to identify trends, data insights, and best practice benchmarks for optimizing actions and costs based on that.
● Track and report continuously the performance of different channels, activities, and campaigns to assess cost and effectiveness and then design adequate actions.
● A data lover with an analytical approach.
● Relevant experience in digital marketing channels or running digital campaigns.
● Familiar with marketing automation and CRO.
● Familiar with analytical tools (Excel, Google analytics, tag manager, data studio, Hotjar, etc.).
● Solid organizational skills including multitasking, teamwork, communication skills, creativity, and result-orientation.
● A geek who will never stop looking for the best solution to solve problems and find a way to grow to infinity!