Senior Digital Marketing Expert

Job Description

• Establishing a range of automated marketing campaigns based on various criteria. • Reviewing existing marketing campaigns across the business and automating where appropriate. • Delivering a steady stream of qualified leads for the organization. • Ensuring all platforms within the business communicate with each other to remove discrepancies. • Implementing lead scoring practices to enable higher conversions of quality leads. • Implementation of a marketing automation platform for the business. • Segmenting audiences and optimizing campaigns to increase effectiveness. • Reporting on all campaigns and making changes where necessary. • A/B testing and measuring the performance of campaigns and improving conversion rate consistently. • Optimizing the marketing conversion paths. • Optimizing lead-to-customer conversion rate. • Managing and optimizing CTAs, landing pages, and lead generation forms. • Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path. • Increasing the marketing funnel efficiencies. • Selecting, configuring, and implementing analytical solutions and events. • Extracting reports from multiple sources like IT, operations and customer feedback.