Sales Operations Leader

Job Description

● Lead for customer mapping. ● Own the customer database and keep it up-to-date (CRM). ● Gather selling-out data and integrate them into our database. ● Lead for sales processes including CRM – SFA. ● Drive, adapt, implement, and test country-specific initiatives and projects. ● Manage tool administrations. ● Help implement and be the key user of our BI tools within the sales team. ● Develop new KPIs, dashboards, and reports for the business development teams that generate insights to improve their efficiency and effectiveness. ● Train the sales teams on the usage of reports and dashboards. ● Support sales management in monitoring and optimizing the business. ● Stay up-to-date with all (digital) evolutions. ● Represent the sales department in all e-commerce and digital marketing initiatives. ● Coordinate between BU, channels, and workstreams to ensure alignment and eliminate overlap. ● Work with sales and marketing to advise and assist in targeting and campaign execution. ● Stay close to the customer reality (direct and indirect) going regularly in the field and responding to opportunities in a changing market environment. ● Evaluate and monitor gross margin in comparison of budgets based on customer, channel, BU, and region and advise the sales team to use the gross margin for selling more.