Sales & Marketing Expert

Job Description

-Support sales group in reaching revenue targets through strategic marketing techniques and by attending sales planning meetings. -Monitor and research market trends in the industry to determine target audience and the most effective way to communicate with them. -Use various marketing strategies including direct and cross media strategy to reach target audience. -Ensure that web content is kept up to date and website is fully functional and accessible for customer. -Proof-read communications materials in order to ensure grammatical and content accuracy. -Prepare and create a marketing plan and work within budget to deliver various marketing initiatives, including trade show and other related events. -Working with various departments to stay up to date on product updates and new releases and presenting them to the public through appropriate channels. -Develop brand messaging and marketing/sales materials that clearly represent our market position. -Contributes to innovation and idea-generation in a creative, forward-looking team environment. -Supporting and managing the marketing department, including graphic, web and GUI design; providing guidance and approvals on project completion. -Manage and coordinate all print, online (including social media), television publications and communication. -Prepare yearly Marketing plan and present to management for approval. -Research potential free advertising. -Coordinate trade show with vendors, customers and technology partners, ensuring location and attendance and well picked out and communicated. -Represent Company at necessary trade shows and other related events. -Trade show booth coordination.