● Design and implement branding and social media strategy to align with the charity’s objectives.
● Create and plan a social media content calendar.
● Define KPIs to measure the effectiveness of campaigns and social media activities
● Deliver monthly operational reports.
● Generate, edit, publish and share engaging content daily.
● Introduce the charity and its services utilizing new marketing knowledge and appropriate advertising methods.
● Organize conferences, events and campaigns.
● Advocate with government and private sector to build partnerships.
● Communicate and engage elites, celebrities, researchers, journalists and members of parliament in the charity’s campaigns.
● Improve charity’s presence in important and influential forums.
● Monitor, assess, and document the PR activities in a sustainable manner.
Requirements
● University degree with a focus on public relations or communications.
● Minimum 5 years of experience in PR management.
● Must be a confident communicator and presenter.
● Must possess excellent verbal and written communication skills.
● Must possess excellent organizational and planning skills.
● Tactical understanding of all primary social media platforms.
● Have a full understanding of media needs and media relationships.
● Be proactive, reliable, responsible, and accurate with attention to detail.