Public Relations Expert

Job Description

● Collaborate with other departments and companies within the group to gather and disseminate news internally. ● Develop press kit materials for media outlets, including internal press releases. ● Organize and oversee GI events such as open days, seminars, conferences, etc. ● Develop customers' mailing list addresses to promote and share information, news, and offers about GI companies. ● Build and maintain targeted media lists and nurture relationships with key reporters. ● Suggest PR plans and strategies maintain GI clients. ● Evaluate public opinion of clients through surveys, polls, and social media monitoring. ● Monitor and analyze the effectiveness of PR campaigns and communicate insights to management. ● Research customers’ lifecycles and how they interact with our brand to understand the best ways to reach them (e.g. through email, social media, or other targeted campaigns). ● Use email marketing concepts and metrics to measure and optimize email campaigns, to raise awareness of the group, increase website click rates and achieve other business goals. ● Establish and maintain relationships with internal and external media outlets. ● Suggest effective ways of peaceful resolution of any internal or external disputes. ● Perform other duties when needed.