Job Description
● Creating and executing strategic business and marketing plans, in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups.
● Financial responsibility for marketing budgeting (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs.
● Initiating and coordinating marketing activities and projects, training the field staff.
● Visiting national and international congresses, hospitals, and key opinion leaders (KOLs).
● Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy.
● Conducting the market survey, competition analysis, and preparing competition knock-out merchandising.
● Mandatory field work for 5 days in a month.
