Job Description
● Drive the product and business planning process across cross-functional teams of the company.
● Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective.
● Assess current competitor offerings, seeking opportunities for differentiation.
● Analyze product requirements and develop appropriate programs to ensure they’re successfully achieved.
● Develop, implement, and maintain production timelines across multiple departments.
● Appraise new product ideas and strategize appropriate to-market plans.
● Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.
● Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams.
● Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
● Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans.
● Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization.
