● Control the product value chain from material procurement to consumption and coordinate needed improvement projects.
● Collecting and analyzing market research information including potential and actual potentials of domestic and foreign markets, supply/demand process of goods/services, size and market share, competitors' situation, market segmentation, etc.
● Visit the market on regular basis for gathering market information including price (Fact Book report), new products, and the status of the presence of competitors' products in the market.
● Develop an annual marketing plan and annual budget for the product group.
● Develop marketing programs, market development, and new methods of market penetration based on research and provide relevant reports to superiors.
● Carry out actions related to establishing a proper relationship with the sales department to collect and analyze market information and compare the company's products with similar products of competitors and prepare analytical reports for presentation to superiors.
● Carry out market studies and research in order to identify and collect information on the consumption of covered products.
● Study, research, and search to identify the status of competitors in similar products in different provinces and regions.
● Identify the market share of product group products in different provinces and regions.
● Identify patterns of consumer goods consumption in different provinces and regions.
● Prepare a report on performance and provide it to superiors.
● Carry out measures related to feasibility and marketing of suppliers of new products to enter the product portfolio.
● Establish communication and coordination with the supply chain unit to review supply and supply issues.
● Establish communication and coordination with the sales department to review sales issues.
● Attend exhibitions to introduce new products and offer their competitive advantages over similar products of competitors.
● Investigate the causes of returning goods from the customer and follow up on fixing them.
● Coordinate and cooperate with advertising units and provide improvement strategies in advertising methods.
Requirements
● MBA degree.
● 7 years of relevant work experience.
● Gender preference: Male/Female.
● Excellent skills in computer.
● Multi-task capability and team working.
● Age range: 35 to 45 years old.