Job Description
● Identify current customers and classify them according to age, sex, income, geographical location, sensitivities to color, price, services, and forecasting the type and amount of annual demand of each group and supply capacity.
● Call past customers and discover the reason for not buying and disconnecting them and solving the problems between us.
● Design and develop new products by R&D and NPD units.
● Measure customer satisfaction and design programs to increase their satisfaction.
● Identify opportunities to increase production, sales, and profits and analyze and design implementation plans to take advantage of opportunities.
● Conduct market research and classify required information from consumers, competitors, and distribution agents (wholesalers and retailers, and other sales channels).
● Estimate and forecast sales of different products by month, season, next six months, and next year to customer groups.
● Identify and analysis of competitors' products (in terms of dimensions, size, color, price, packaging, season-related features, etc.) and SWOT analysis.
● Decide or provide consultative opinions on price, packaging, distribution methods, advertising, and quality improvement.
● Identify and analyze new markets (new customers).
● Study the records of each product and draw its life curve (PLC).
