Marketing Manager

Eastcool Tehran

Posted a year ago

Job Description

● Manage every marketing initiative across the company and all marketing activities within the marketing department. ● Prepare organizational marketing strategies and related KPIs for the team to achieve marketing goals and targets. ● Develop the marketing plan for the company in line with the company’s objectives. ● Coordinate marketing campaigns with sales and service teams and other divisions. ● Oversee the company’s marketing budget and make a clear budgeting scheme. ● Research and analyze market trends, demographics, competitor products, price positioning, and other relevant information to form a marketing perspective. ● Plan and implement promotional campaigns and sales promotions. ● Manage and improve lead generation campaigns (online and offline) as well as; measure results for further decision making. ● Media planning and management in all ATL, BTL, and TTL types of activities. ● Overall responsibility for brand management and corporate and brand identity. ● Prepare online marketing activities via a dedicated plan as an e-commerce program. ● Approve and monitor the creative development of promotional materials, website content, advertisements, social media, etc. ● Monitor and report the effectiveness of marketing communication activities. ● Create a wide range of different marketing materials/contents for different purposes. ● Work closely with agencies and third parties directly or indirectly. ● Plan and coordinate new product launch campaigns. ● Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. ● Analyze potential strategic partner relationships for company marketing.

Requirements

● Bachelor's degree in Commerce, Marketing, Communications, or similar business fields (preferably MBA in Marketing). ● In-depth knowledge of offline and digital marketing concepts is compulsory. ● Strong analytical and project management skills. ● Excellent negotiation skills. ● Proper leadership and coaching capabilities. ● Fluent in English. ● 5 years of experience or more as a marketing manager; at least 3 years of experience in relevant sectors or industries (home appliance category, etc.).

Employment Type

  • Full Time

Seniority

Details

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