● Collect and analyze data on customer demographics, preferences, and needs to identify potential markets and factors influencing service demand.
● Conduct research on customer opinions and marketing strategies, collaborating with marketing experts, statisticians, surveys, and other experts.
● Measure the effectiveness of marketing, advertising, and communication programs and strategies.
● Monitor business industry statistics and follow trends in the relevant industry.
● Use statistical software to analyze data.
Requirements
● Knowledge of principles and methods of marketing and branding strategies and tactics, customer needs assessment and evaluation of customer satisfaction.
● Proficiency in research and analytical skills.
● Advanced negotiation, communication, interpersonal, and teamwork skills.
● Proficiency in MS Office, especially Word, Excel, and PowerPoint.
● Strategic thinking, creativity, problem-solving skills, and high presentation skill.
● Familiar with the basic concepts of financial management, especially financial and economic assessment of projects.