● Conceptualizing and implementing the marketing strategy and planning in line with business objectives.
● Designing, planning and executing effective marketing campaigns in line with the plan and determining and implementing metrics to measure campaign effectiveness.
● Leading the overall brand's financial planning, ensuring the development of plans and forecasts that deliver growth and profit objectives.
● Sourcing and managing agencies where appropriate for key marketing functions - PR, advertising, media, social, digital, etc.
● Creating content strategies based on the business objectives, category focus, audience segment through all channels (online, offline, social).
● Building a high performing marketing team and ensuring effective coordination with other teams.
● Managing and reviewing the marketing budget.
● Keeping updated on market trends and competitor strategies.
Requirements
● Have Bachelor's degree in Marketing, Business Administration or related fields.
● Have prior experience in a similar role; at least 5 years.
● Have good knowledge across the entire spectrum of the marketing function, including brand marketing, PR, content management, digital marketing and performance marketing.
● Have excellent written and verbal communication skills.
● Be a strategic thinker and problem solver.