Market Research Expert

Job Description

Your mission in Zarrin Roya is to identify and understand the consumer preferences of various product features and functions. ● To implement market research projects for a product test. ● To identify the value created for the consumer by adding different features to the product. ● To identify the reasonable cost from the consumer's point of view for different features to help determine the appropriate pricing strategy. ● To continuously review and recognize the competitors' products and compare their features to provide more optimal suggestions. ● To identify the product’s strengths and weaknesses for improving and fixing them. ● To collaborate with the brand team for product development (NPD). ● To hold the workshop in collaboration with CI to develop the concept for new features. ● To identify the innovations made at the international level. ● To review and analyze consumer feedback while using the new foreign product samples. ● To perform research projects on customer experience (Usage Experience) in different stages of consumption. ● To continuously review and improve the methodologies of conducting relevant research projects. ● To define and manage the projects requested by the research and development unit from the market research agency channel. ● To integrate the research results and provide relevant analysis. ● To create an optimal and sustainable relationship with research agencies to provide more efficient results.