Job Description
This person must be always looking for useful data to gather from market, audiences and customers, so after analyzing those data she/he should present information and reports that could help managers to make decisions.
• Collecting and analyzing market data, audiences and customers such as population, wants, needs, hobbies and shopping behavior that can influence marketing and sales decisions
• Present reports of analytic results and documents
• Evaluate customer satisfaction and their comments
• Forecast market trends
• Evaluate brand position and market share
• Evaluate effectiveness of marketing and sales campaigns
• Watch and evaluate competitors
• Watch market and industrial trends and evaluate related data
• Manage CRM data-base and evaluate input and output of it
• Manage Customer Club
