Head of Digital Marketing

Job Description

This position forms part of the Marketing team experienced in digital marketing directions to drive a content management approach. Develop and lead strong and innovative digital marketing strategies using various techniques to attract traffic to the Goldiran CS. platforms, increase brand awareness, sales of products, and usage of services. Responsible to develop, Implement, track, and optimizing content generations across all customer service co. digital channels. Deliverables: Platform Management: ● Implement SEO, pay-per-click (PPC), search engine marketing (SEM), manage link building strategies, Google AdWords, etc. to increase the number of visitors on goldirancs.ir by achieving high ranking placements in google search results. ● Implement digital and social media campaigns to communicate product, brand, promotion, or service and increase engagement and impression ratio with close collaboration with the HQ marketing team. ● Analyze digital data using Google Analytics, and other relevant sources to draw key recommendations around digital marketing optimization, to ensure best practices are being considered. ● Stay up-to-date and abreast of new platforms, web technologies, and digital marketing trends and apply these new technologies when necessary. ● Monitor competitors’ digital marketing activities and provide counterattack strategies. ● Ensure all digital marketing efforts are consistent with HQ marketing strategy content management. ● Close collaboration with HQ marketing to develop a consistent company identity, and oversee marketing strategies to engage customers and ensure that they have a positive view of the company and its product or services. ● Lead innovative digital content for customer co. digital media platforms such as websites, Goldiran Instagram to increase visit traffic and consumer engagements. ● Manage and improve the content to achieve business goals to ensure customer engagement, brand consistency, and a positive customer experience. ● Use digital media data to find out trending questions about all brands and products to make innovative and helpful content for creating Goldiran customers' best shop journey. Budget Management: ● Manage and drive budget per product by brand. ● Make annual, quarterly, and monthly budget plans for marketing activities. ● Ensure on-time and accurate invoice procedures.