Digital Marketing Manager

Job Description

● Lead on creativity and excellence in delivery. ● Lead on digital marketing strategies and implement digital marketing roadmaps to support lead acquisition and brand awareness objectives. ● Responsible for digital display, remarketing, SEM/PPC, SEO, affiliate, and email marketing strategies and implementation. ● Drive new leads and grow customer base via digital marketing channels with practicable ROI. ● Lead mobile marketing and social media campaigns. ● Interpret research to support content strategies and multichannel customer journey, including developing content for the mobile app, social media, and website. ● Set KPIs to manage and monitor integrated digital campaigns using dashboards, such as Google Analytics or other analytics packages. ● Measure and interpret data to include customer profiling and behavior across customer journey mapping and web traffic data and digital analytics. ● Identify opportunities and new ideas to boost brand awareness and growth through digital brand communication. ● Lead on CRM strategies to nurture relationships with new prospects and existing customers to increase the retention rate and upsell/cross-sell opportunities. ● Deliver accurate reports and proactive planning. ● Build, lead and develop a team of digital marketing experts. ● Open to performing other marketing activities and duties as assigned.