● Meet with creative, marketing, and design teams to brainstorm and define content goals.
● Research on content and consumer tendencies to ensure that the content is relevant and attractive.
● Develop content strategies to effectively reach your target audience and marketing goals.
● Create content for a variety of platforms, including blogs, websites, and social media.
● Correct and edit content before publishing.
● Ensure effective implementation of SEO and SMO strategies.
● Manage content calendars and ensure content stays consistent across all platforms.
● Coordinate with marketing, design, and writing teams to ensure timely delivery of assignments.
● Track consumer and content analysis and generate reports and presentations.
● Keep up to date with content trends, consumer preferences, and advances in the health and beauty industry.
Requirements
● Bachelor's or Master's degree in Literature, Journalism, Marketing, Communications, or other related fields.
● At least two years of work experience in content production, marketing, communications, or the like.
● Having a collection of published portfolios.
● Familiarity with content management systems such as WordPress.
● Knowledge of content design and layout tools such as Adobe InCopy and InDesign.
● Fluent in Microsoft Office and Google Suite.
● Strong understanding of content production methods such as SEO, SMO, and PPC.
● Excellent written and verbal communication skills.
● Ability to keep up with the content and trends of consumers and developments in the health and beauty industry.