Job Description
● To liaise with ITS, Technical vendors, MKT, and etc, to support team activities related to productivity growth.
● To collaborate with LR and AR in regulatory-raised issues in related digital areas.
● To convince top management to accept competitive marketing and business schemes with less attractive financial projections.
● To facilitate the delivery of company needs and requirements to Business partners and vice versa.
● To introduce new products to market by analyzing market requirements and technology push; preparing return-on-investment analyses; establishing time schedules for GTM.
● To stay aware of related regulations, market trends, and competitor activities.
● To collaborate with Finance and Legal teams for provisioning of product pricing, business models, and third-party agreements.
● To negotiate internally and externally for allocating resources for the projects.
● To negotiate, convince, and onboard new business partners (SPs, CPs) on the assigned projects.
● To collaborate closely with the digital product delivery team to provide a product roadmap.
● To ideate, develop, monitor, and enhance feedback loops to gather customer data with the aim of improving the customer journey, increasing NPS, and scoring high on the voice of customer programs.
● To run market research and provide the status of existing MTN Irancell digital P&S within the market.
● To provide and conduct GTM plans, campaigns, and promotions with the aim of fulfilling product positioning, user base, and/or revenue objectives.
● To conduct life cycle management for assigned P&Ss.
● To actively manage overall planning of marketing, positioning, market entry mode, market segmentation, competitive and situational analysis, and communication plan for ATL/ BTL in cooperation with brand and product team for assigned projects.
● To contribute with department managers and senior managers in designing and implementing internal and external digital strategy and roadmap.
● To review and analyze product performance reports, spot improvement areas, and provide guidelines to the team to boost P&S performance.
● To raise requests for needed platforms, enhancements, features also commercial advertisements required by the business to the related team and ensure its implementation.
● To manage the performance of business partners including their performance, issues, and follow-ups, time to resolve 3rd part problems, and timely reports for the line manager.
● To have active participation in events and exhibits with the team to introduce company development on digital business.
● To manage generation and validation of different reports including Adhoc for line manager and other requesters on digital business and team activities.
