Consumers’ Insight Expert

Job Description

● Collaborate with the relevant teams and agencies to understand the trends, landscape, competitors, and consumers, communicate across the business and identify key actions to take. ● Establish competitor and market intelligence capabilities to ringfence and drive growth in our business. ● Identify opportunities based on insights and analytics to meet business objectives and long-term plans. ● Identify research and analytics needs in light of the strategic objectives of categories and sub-categories. ● Lead and manage all research, and co-pilot the business heads, brands, and trade by identifying the key actions that have the highest impact on business performance. ● Drive a consumer mindset, data analysis, and insights to guide informed decision-making. ● Elevate data analytics capability across the market and guide the business to optimize the use of the systems and methodologies. ● Capture best practices across markets and spot opportunities to drive market best practices. ● Establish the research process ensuring alignment across key stakeholders. ● Manage research agencies and data sources to ensure quality OTIF delivery of requirements. ● Complete knowledge to develop qualitative and/or quantitative research designs, RFPs, RFQs, and proposals.