Chief Marketing Officer

Job Description

● As the CMO, you will be at the epicenter of building the Banimode brand and digital growth by designing and executing a marketing strategy (with a focus on execution). This is a critical role, owning brand strategy and execution, and will build a “Center of Excellence” (COE) to drive revenue expansion while leading Banimode ’s digital initiatives and launching new products. ● As the CMO, you will be responsible for leading our marketing and digital growth capabilities and building the team from the ground up. This role is leading a team with expectations of hypergrowth as new products are released. ● Own end-to-end marketing initiatives, from identifying strategic opportunities to planning and execution, with support from cross-functional team members. ● Lead all branding and creative work and ensure messaging is consistent across all marketing channels including social media, website, paid media, emails, and influencer campaigns. ● Develop and lead customer acquisition strategy and execute conversion across key marketing channels, optimizing key business metrics. ● Lead teams to produce polished and engaging externally-facing content, including for social media, website, blog posts, product announcements, newsletters, emails, webinars, conferences, influencer campaigns, and more. ● Ensure the website is optimized for campaigns and initiatives. ● Measure, test, and optimize performance marketing initiatives and funnel to ensure efficient marketing spending. ● Manage, recruit, and develop a team to deliver on budget and target. ● Design and execute a full-funnel strategy across all marketing and e-commerce platforms. ● Manage digital media buying across all advertising channels to efficiently scale customer acquisition.