Job Description
● Setting and developing the brand strategy, and brand management plans, (style guides, brand guidelines, brand vision, value proposition, and brand positioning in the market through the 4P method, product, price, place, and promotion) in terms of brand strategy and positioning.
● Setting and developing a communication strategy (planning and execution of all communications and media actions on all channels, classifying new communication opportunities and performing them with the assist of advertising, campaigns to develop brand value and brand loyalty and acquiescence with brand identity and value) in terms of communications and media planning.
● Setting and developing an innovative strategy and plan for the coming years, (considering any opportunities, risks, and consumer trends, analyzing and supporting marketing plans align with brand strategy, and achieving operational plan goals).
● Setting and developing and maintaining product branding.
● Analyzing data to optimize the brands' results by analyzing the data and defining the brands (competitor and customer insights analysis, reviews on brand sales performance by analyzing sales reports and identifying performance) in terms of Brand performance management.
● Collaborating with organizational teams to achieve common goals, managing all expectations.
● Setting, preparing, and participating in presentations and meetings.
● Updating brand dashboard and provide a quarterly brand report in terms of brand health, measuring and reporting performance of all marketing campaigns, advertisements, product launches, competition market, monitoring product distribution, consumer reactions, and assessment against goals and strategies.
