Job Description
● Design, organize and implement all aspects of brand development for products to be launched, as well as the ones already in the market. This includes short-term, mid-term, and long-term branding/advertising plans that help the product gain and maintain its desired image in the market.
● Align with cross-functional team on brand activation calendar & execute brand related projects & activation.
● Monitor market trends, research consumer markets and competitor’s activities to identify opportunities and key issues.
● Oversee marketing and advertising activities to ensure consistency with product line strategy.
● Continuous and effective communication with sales team to investigate the effect of brand activities on the sales process and analyzing the roots of increasing and decreasing sales and following it.
● Present short-term and long-term programs related to the purpose of maintaining and promoting market share and increasing sales for example coordination of advertising campaigns with the sales plans.
● Design of Point of Sale Materials (POSM) and examine the execution of the entire item project involved in the interaction with the Trade marketing.
● Broadcast media planning (TV, digital, billboards, etc.) aligned with goals set by strategy.
● Develop marketing campaigns for new products, existing products, services and promotions.
● Determine research needs to specify positioning of new products.
● Coordinate the efforts and responsibilities with agencies that carry out specific functions related to advertising, promotion, marketing research, media buying, events and sponsorship.
● Manage budgets, forecasts and P&L responsibilities effectively to ensure profitability to the product lines.
● Proactively identify new market segments and new opportunities.
