Brand Manager

Job Description

● Plan and execute all communications and media actions on all channels, including online and social media. ● Create and manage promotional collateral to establish and maintain product branding. ● Manage the budget for advertising and promotional items by brand. ● Competitor and customer insights analysis. ● Conduct ongoing analysis and reviews on brand sales performance by analyzing sales reports and identifying gaps (along with product managers). ● Review marketing plans, manage marketing budget, and closely monitor the execution of all marketing activities in geographies (along with product marketing managers). ● Identify new communication opportunities and implement them with the help of advertising. ● Secure that the profitability of the brand is not affected by any marketing or any other department’s business decisions. ● Develop POSM (Point of Sales materials), outlet activation programs, and events and sponsorships activities. ● Provide sales organization with internal information and training presentations on the market, consumer behavior, brands, and new product introduction. ● Responsible for quarterly brand reviews, brand plans, and promotion proposals. ● Report on ‘brand health trackers’ and actions to enhance and grow.