● Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities.
● Stay current on market trends and competitive activity.
● Establish and maintain brand budgets.
● Define and manage the brand communication strategy using a variety of media.
● Own the development and messaging of the brand narrative.
● Create, execute, and manage marketing programs and campaigns.
Requirements
● Bachelor's degree in Marketing, Business, or related fields; or an MBA graduate.
● 3 to 5 years of experience in brand management, brand marketing, or marketing management.
● Proven ability to work cross-functionally.
● Experience managing a brand across multiple markets.
● Creative thinker and problem solver.
● Strong communication skills.
● Project management experience, with a solid understanding of project management principles and techniques.
● Strategic thinker able to identify long-term opportunities and trends.