Simorgh Pars Investment Group is a medium-size holding company, which was established in 1995. The company is headquartered in Tehran, Iran.
Simorgh Pars Investment Group consists of different companies, active in a variety of business fields. However, they all focus on filling the gap between the high-end and luxury brands and their customers in Iran. The target has been partly achieved by representing many luxury brands and starting chains of stores and boutiques to offer their products in different cities and regions. The group is one of the major competitors in the Iranian luxury market, the number one importer and retailer of luxury accessories and a major distributor and retailer of high-end timepieces.
Simorgh group is expanding rapidly in terms of the categories it is present in, the number of the brands it represents and the number of points of sales.