Saman Bank

About Company:

Saman Bank’s entry into the Iranian banking system coincided with the development of information technology in Iran. During the first decade of its activities, Saman Bank invested heavily in electronic banking services and, indeed, played an important role in the implementation of electronic banking in Iran, pioneering Internet banking and online transfer in Iran. During the 2000s, our pioneering electronic banking services and our slogan ‘Saman Bank, the Intelligent Bank’ were considered a major competitive advantage. Saman commenced its second decade of business with a major strategy transformation from a ‘service-centred’ to a ‘customer-centred’approach. The Bank’s organisational structure changed from functional to segmented. Within this new structure, Saman defined new customer categories and offered services tailored specifically to the needs of different groups of personal and business customers