Kantar has signed an affiliation agreement with Rahbar Bazaar Market Research Institute in Iran, giving the global insights network a foothold in the Iranian market. Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. Kantar is comprised of 12 world-class specialised businesses, including Millward Brown, TNS, Kantar Retail, Kantar Worldpanel and Kantar Media. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. Rahbar Bazaar was set up as a market research agency in 2003 and has more than 60 full time researchers not only working with several local major brands such as: MCI, Digikala, Bank Sepah, Boutane, Peghah, Abzar Sara, but also is serving full marketing research directly to Henkel, Unilever, Hayat, BAT, Aujan, Sonymobile.