MRCI Manager
Ramak Dairy Products
Shiraz, Iran
Posted on : 03 Jan 2017
Ref: P580-06
Ramak Dairy Products

The Role

The Role

To create sustainable competitive advantage and economic value for the RAMAK Dairy by ensuring that RAMAK and the category teams have adequate market, consumer, competitor and trend intelligence turned into actionable understanding

- Main responsibilities :


• Identifies and validates key marketing and business drivers
• Builds category business and marketing strategy and plans


• Leads, guides and supports the Category Managers in all operational areas and drives execution excellence
• Develop deep understanding of consumers, market, competitors, achieve strong insights and deliver actionable analyses
• Definition of products and product quality
• Drive incremental innovation in the category and participate in wider innovation initiatives and projects
• Product launches
• Definition of assortment
• Price strategy
• Packaging: structural packaging and design, packaging ownables
• Consumer engagement (Advertising, On-line, Social media and BTL) and media plans and executions
• Consumer promotions
• Manage daily operational relationships with key partners (market research, communication and design agencies etc.)
• Manage relations with key internal partners (Sales, Trade Marketing, R&D etc.)
• Marketing reporting for the categories
• Propose, negotiate and get approval for category annual plan
• Definition of category's marketing budgets
• Analyze category P&L and take action to achieve profit objectives

People management

• Attracts and retains talent
• Develops high performing Category Managers
• Leads team to high performance
• Manages stakeholders laterally and upwards to get business results


• Market research
• Strategy
• Brand positioning
• Advertising
• Social media
• Consumer promotion
• Media management
• Packaging
• NPD / innovation
• Portfolio management
• Pricing
• Finance


• Drive business success
• Lead change
• Build and manage teams
• Develop talent

- Reporting to: Marketing Director
- Other interactions: outsource
- Number required: one
- Duration: Permanent position on the yearly based contract
- Desired start date: 30/01/2017
- Probation: 3 months
- Working hours: 9 hours
- Travel requirements: If necessary
- Gross monthly base salary: TBD
- Commission / Bonus: TBD
- Other Benefits: Ramak Perks



University qualifications: minimum of Masters Degree in Marketing related majors concentrated in Research
Other certifications: TBD
Previous experience: Minimum of 7 years of experience in the Marketing Research and Consumer Intelligence field
Ideal Age Range: 30 to 60
Language Skills: Fluent English and Farsi
Current Residence: Anywhere

About the Company

About the Company

Ramak Dairy, established in 1995, is one of the largest companies in the field of dairy production in Iran. The company with over 14 production line, and 87 product types, produces different types of yogurt, Dough, cheese and spreadable cheese, milk, Kashk and milk powder. Ramak with its tagline “friend of old and young” is the true friends of consumers.

This Position is closed or expired